Bridging the Growth Gap in Roofing

How strategic diagnostics & planning helped improve fabricator performance and market coverage.

Where It Began (The Problem)

The client, a key player in the roofing industry, struggled with low visibility into fabricator performance, inconsistent regional sales, and a lack of structured planning. MIS data alone wasn’t helping identify real issues.
Business professional presenting performance metrics and strategic planning combining digital dashboard with agile methodology board

What We Did (Solution Steps)

Diagnosed the Business DNA

Identified hidden customer patterns and performance bottlenecks.

Mapped Market Potential & Behavior

Segmented fabricators and districts for sharper outreach.

Established Planning & Review Mechanism

Introduced dashboards for goal alignment and follow-up.

Result & Impact

Confident middle-aged businesswoman in a high-visibility vest and orange hardhat, stands on a dark blue background

10% increase in Fabricator engagement

Inbound Marketing and Sales Process Concept, Leads Stage

20% decrease in delay in lead conversion

100% dashboard adoption across teams

100% dashboard adoption across teams

Lessons Learned

  • Segmented analysis brings sharper marketing.
  • Performance reviews must align with goals.
  • Business dashboards help close the loop between insight and execution.
Learn and Lead concept with a male hand writing on chalkboard

Ready to Find What’s Holding You Back?

Every business has a growth gap. We’ll help you uncover and solve yours.