How Buyers Make Decisions — Then, Now & Beyond
In today’s business world, the way people buy has completely changed. A decade ago, people asked friends or walked into stores. Today, they Google, they compare, and they decide online — often before they even speak to a salesperson.
80% of buying decisions today begin with an online search.
Example : By publishing this on Angtrisha.com, we’re not just informing — we’re also boosting SEO and discoverability
Digital Marketing — Simply Explained
Digital marketing means using the internet and digital tools to promote your business and connect with customers. Think of it like your virtual showroom — open 24x7, always speaking, selling, and building trust.
Digital vs Traditional Marketing — What’s the Real Difference?
Traditional marketing — like flyers, newspaper ads, or hoardings. While they have their place, digital marketing offers a smarter, more measurable, and cost-effective way to reach your audience.
Traditional marketing is like a loudspeaker. Digital marketing is like a focused conversation.
Which Digital Channels Work Best — Based on Your Business Type?
Not every platform suits every business. A manufacturer needs credibility. A trader needs visibility. A service provider needs trust.
A Kolkata based service provider used Face Book & Instagram Reels + Google Reviews and saw a 30% uptick in client inquiries in just 3 months.
Start Smart — What to Know Before You Dive into Digital
Digital marketing isn’t just about posting online — it’s about building a presence with purpose, consistency, and clarity.
What to Keep in Mind
- Don’t copy competitors blindly
- Align with business goals
- Think like your customer
- Be consistent, not random
- Track results, not just likes
- Tell stories, not just ads
Why It’s Important
- What works for them might not fit your audience or brand
- Define if you want leads, visibility, orcredibility
- Show what they value — not just what you sell
- 3 Post /Month with Clarity is > 30 random ones
- Customers connect with real journeys, not just offers