The Turning Point - Instincts to Insights
In todays business whether you sell home decor, packeged food or even roofing sheet the customer need is evloving and business landscape is changing. At Angtrisha we believe that data is not just numbers, it's about clarity and smarter decisions. Let's travel through a example to understand how data driven decision help turnaround.
The Quiet Dip
Rahul has a home decor brand - "Craft". it was known for its handcrafted lamps, mirrors, and wall-mounted planters. With a well planned inventory in non-perishable, low-volume, and high-margin—the business appeared stable. But over last 2/3 quarters, Rahul observed a dip in sales by ~ 20%, even as marketing efforts stayed consistent.
Finding the Gaps – Online Issues & Customer Mismatch
While doing business analysis following were found out
Site was slow in responding and Popular and high-priced items like mirrors were hard to find on the site. The Ads focussed on lamps, but new visitors were clicking on planters. The stock levels of Planters were very low nearly out of stock, while mirrors were sitting high unsold items.
The customer detailing showed the broad categories and their preferences.
Urban Renters: young people living in rented homes prefer smaller items like planters and lamps. Gift Shoppers: people who bought during festivals or weddings, often in bundles. Home Decor Lovers: buyers who spent more on special pieces like mirrors or wall art.
But the ads and offers were the same for everyone. That meant he was missing chances to sell the right things to the right people
Turning Insights to Results
The site was made faster and easy to use. It was designed to show the popular items first. Bundlled offers were designed for gift buyers. Restocking was done keep an eye on festive season partulcarly for products like planters and mirrors. A new section was made "Life Style" to target customers and their preferances.
All these resulted into higher conversion rate (~25%), increase in repeat customer (~15%).
As we see this was designed by understanding the business better and taking right steps.
What Matters
What happened to Rahul’s business isn’t unique.
Many small businesses start strong but begin to struggle quietly—a drop in sales, unsold products, or lots visitors but few buyers. These are signs, to deep dive.
What made the difference ?
looking at the data.
Understanding customers. The inventory levels. Purchase experience and in modern world website experience.
And then taking data driven decisions.
